Thursday, November 14, 2013

A Prickly Postcard Process

A lot of time is spent looking at what we call "final art," but so much work goes into a piece before we can call it that! The following is the process I went through to with my fall postcard mailer, starting from sketch...to final!

First, I had to decide on which image to use. I had my soggy, prickly, porcupine character, but should I show him arriving at the fox hole, or walking past a squirrel family collecting acorns for winter? 

Option 1

Option 2

I almost immediately decided on the following image for the black and white postcard back.


After choosing my story (Option 1), it was all about working out the composition:

1. Adding color to my original sketch.

2. Playing with cropping and zooming.

3. Figuring out my light source and finishing the quill detail.

4. And finally adding an indoor shadow for drama! 

These are my final postcards, printed fabulously by Moo.com. I highly recommend them, but do pay attention for sales because they can run a bit more pricey. I decided to pay a little bit more for quality after my last postcard batch from Overnightprints.com got ruined in a rainstorm. It's really embarrassing to think that all my artwork arrived smudged with torn edges to an Editor or Art Director's desk. Never again!



Cheers and happy self promoting!
~Renee



*For those of you using Overnight Prints, here's a handy Coupon Link:  http://verified.codes/Overnight-Prints

3 comments:

  1. So charming! I love the added details of the fish in the umbrella and the shadow in the window. Lovely. Thanks for sharing. :)

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  2. Wow!! Absolutely WOW !! I love the finished product :) Especially the little eddies in the puddle :)

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